The popular dating app known as Bumble has revealed that it will ban any posts made by users that cruelly criticise or mock another's physical appearance.
The announcement comes after the app recently carried out a survey involving 1,0003 people which found that one in four (23 per cent) of people in Britain have been body-shamed online on a dating app or social media.
It was also found that body shaming makes people feel self-conscious (35 per cent), insecure (33 per cent) and angry (25 percent).
Additionally, 54 percent of people said they are less likely to feel good after spending an extended amount of time on the internet.
Bumble will utilise a brand-new algorithm to flag terms that are deemed derogatory in terms of mocking an aspect of someone’s physical appearance.
It will also crackdown on posts deemed to be fatphobic, racist, or homophobic.
Any users who use language that falls into these categories in their profile or through the app’s chat function will first receive a warning for their inappropriate behaviour, and if they repeat such behaviour, they will receive a permanent ban.
Naomi Walkland, Bumble’s head of UK and Ireland, said that the app wanted to create 'a kinder, more respectful and more equal space on the internet. Key to this has always been our zero-tolerance policy for racist and hate-driven speech, abusive behaviour and harassment.'
She said she felt that this change would make it clear 'body shaming was not acceptable on Bumble.'
Back in 2019, the app introduced a feature that uses artificial intelligence to automatically detect and blur unsolicited nude images.
It alerts the recipient who can choose to view, delete or report the image, a feature which has since been adapted by another dating app, Badoo.
In 2019, a survey of over 19,000 young adults in Ireland found 44 per cent of them reported being dissatisfied or very dissatisfied with their bodies, while over two-thirds of young people reported attempting to alter their appearance using strategies such as exercising and reducing their food intake.
Hopefully Bumble's new algorithm will make the app safer for all its users.