The Late Late Toy Show's Adam King releases touching 'Hug For You' Valentine's Day cards

Written on 02/04/2021
Ciarán Mather


Six-year-old Adam King, who captured the nation's hearts hook, line and sinker with his 'virtual hug' sign, has released limited edition cards based on his idea for Valentine's Day 2021.

The adorable Cork native made the announcement recently on Twitter, where it was also revealed that the cards were made in collaboration with the Wicklow-based retailer Garlanna Cards.

The 'Hug For You' cards will be available in Centra and SuperValu stores and all proceeds will go towards CHI Temple Street and Cork University Hospital Charity.

Speaking about the fundraising initiative, Adam’s father David said: 'Adam has been a patient of these hospitals since the day he was born, so we have experienced first-hand the amazing work they are doing.'

'We are delighted to partner with SuperValu and Centra, along with the Donnybrook Fair, to support their work in this way.'

'The values of these companies, supporting community and accessibility align greatly with our own.

'Additionally, we hope the card will bring some much-needed joy to people’s lives in these challenging times of disconnect,' he added.



Marketing director at SuperValu and Centra, Ray Kelly, also said: 'We couldn’t be happier to be teaming up with Adam King — an incredible boy that was a real inspiration on The Late Late Toy Show last year bringing happiness and joy into the homes of the nation with his infectious positive attitude and personality.'

'Through his 'Hug Card' initiative, we hope that we will help bring some of this happiness and positivity into people’s lives, something we could all do with a little more of at this very difficult time, all while raising much-needed funds for two very worthy charities.'

The aspiring NASA space commander came up with the idea of his 'virtual hug' sign during the pandemic, where he was unable to receive or give physical hugs due to social distancing restrictions.

Following his appearance on the show, Adam got to chat with NASA astronaut Chris Hadfield on The Late Late Show in December 2020.

Speaking about Adam, Mr. Hadfield told host Ryan Tubridy that Adam could work as a Capcom, which is someone on Earth who communicates with astronauts in space.

He explained: 'That type of environment, it seems to me [is one] that [Adam] might thrive in.' 

'Maybe more importantly now, it inspires him right now to pursue things that otherwise he might never have felt the freedom to pursue... and that may be just as important.'

Adam's lovely cards will retail at €3.99 and will be available in the aforementioned selected stores from Friday 5th February.