Better safe than sorry: breast cancer charity creates bright, educational videos to create awareness

Written on 02/07/2021
Ciarán Mather

A charity based around breast cancer awareness has urged people to check their bodies for any potential tumours or lumps with three colourful short videos.

Coppafeel!, in collaboration with the all-female studio Animade, has produced three short videos which premiered on Thursday, which coincided with World Cancer Day.

The news comes after the UK based charity recently found that two in five young people are avoiding making contact with a doctor due to COVID-19: which may mean cancers, especially breast cancer, could go undetected.

Taking to Instagram, Coppafeel! shared one of their videos, saying: 'This World Cancer Day, we are here [to] remind you how easy (peasy, lemon squeezy) it is to #StopAndCoppaFeel in your day-to-day life.' 

'With our latest research revealing a worrying 2 in 5 young people are avoiding the NHS due to coronavirus, it's never been more important to normalise getting to know your norks.'


A post shared by CoppaFeel! (@coppafeelpeople)

Animade's creative director, Frida Ek, also shared her thoughts about the importance of the videos, saying: 'To be involved in something that surrounds a subject that is so important, and for the whole team to be able to bring all their love and humour into it really shines through.'

'It allowed us to create a campaign which is both relatable and fun, but most importantly leaves you with a great reminder to check your probably overlooked chest.'

Potential warning signs of breast cancer can include: 

  • Changes in skin texture

  • Lumps

  • Nipple discharge

  • Unusual pains

  • Swelling around one's armpits or collarbone.

According to Breast Cancer Ireland, 1 in 9 women will be affected by breast cancer in their lifetime.

In addition:

  • 30 per cent of women are diagnosed between the ages of 20-50 years.

  • 34 per cent of women are diagnosed between the ages of 50-69 years.

  • 36 per cent of women are diagnosed over the age of 70 years.

It is also important for men to be breast/chest aware as, although rare, breast cancer can also affect men, with around 25 men on average in Ireland being diagnosed with the cancer per year compared to 3,000 per year for women.  

If you have been affected by this article, you can find resources from the Irish Cancer Society to help you by clicking here, as well as from Breast Cancer Ireland here.

Breast cancer is one of the most treatable cancers if caught early, which is why it is vitally important to seek medical advice if you think you are experiencing or are worried about new or unusual symptoms.