Bruce Springsteen dropped from Jeep ad over drink-driving arrest

Thursday, February 11
Ciarán Mather

A Jeep advert featuring legendary folk-rock singer Bruce Springsteen has been dropped from both YouTube and the Superbowl after he was arrested for a DWI back in November.

The 71-year-old was arrested for drink-driving and reckless driving in a part of the Gateway National Recreation Area on the New Jersey coast.

The news was confirmed by a spokesperson from the US National Park Service, who added that Springsteen was co-operative when he was arrested.

It was also reported that Springsteen's blood-alcohol content was 0.02 - just a quarter of New Jersey’s legal limit, a source familiar with the case told the Asbury Park Press.

The same source added that they questioned why Springsteen was charged at all with driving while intoxicated.

Speaking on the recent development, a representative for Jeep told the PA news agency: 'It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate.'

'But it’s also right that we pause our Big Game commercial until the actual facts can be established: Its message of community and unity is as relevant as ever, as is the message that drinking and driving can never be condoned.'

PA added that Jeep only learned of Springsteen's arrest yesterday.

In the United States, the specific criminal offense is usually called driving under the influence, but in some states, it is classified as 'driving while intoxicated' (DWI), 'operating while impaired' (OWI) or 'operating while ability impaired', 'operating a vehicle under the influence' (OVI), etc.

The DWI incident followed just a month after Springsteen released his acclaimed twentieth album, Letter to You.

Since touring was not possible due to the COVID-19 pandemic, the album was promoted via online radio station, music videos, and a custom Twitter emoji.